One one of my trips this holiday season, I saw a spin on the “donate money and we’ll put up this token” charity drive idea that some stores do. In this one, instead of writing your name on the shape picked to represent donations, the people giving colored snowflakes. The result was much more interesting to look at than a series of images identical but for the name written on them. Granted, I don’t know from the snowflakes what charity the money was going to; if I hadn’t seen the sign near this board, I wouldn’t have known they were for charity at all. So, points awarded for attractiveness, but deducted for clarity of message.
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