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Women as the Product

December 20, 2024

One category of images that I had to delete from my phone to make room for the new iOS was screenshots of ads that get served up to me by algorithms that are not as targeted as they could be. I find it comforting that big tech doesn’t have me entirely figured out.

Case in point: this ad for a dating app that appears to be aimed at men who think they “deserve” a woman like those pictured … and are possibly cheating on an existing partner, what with the “discreet” code word. Is this Ashley Madison reborn? Do any of the women pictured actually use the app? Are the women you find on the app actually real people? If they are real people, are they actually women? And why are none of them blonde? I thought blondes were in demand, but maybe that’s old person thinking, something I am more and more prone to.

(I decided to search to see what happened to Ashley Madison. Seemed unlikely they’d still be around after the events in the Netflix documentary I watched, but yes, they are still operating. Gross, just like this ad.)

Screenshot of an ad for a dating app with a Brady Bunch style grid of women's pictures

 

*****

On this date in 2023: Unidentified Animals
2022: Bit Fewer Tabs
2021: A Year of Books
2020: Glow Under the Snow
2019: Not As Expected
2018: No entry due to a very long travel day thanks to a storm.
2017: Stormy Weather
2016: Free Lunch
2015: Night Skiing
2014: In Which the Day Gets Away from Me
2013: WDW Day 4: Studios and Magic Kingdom
2012: It’s the Lazy Woman Who Works the Hardest
2011: What’s Inside
2010: Reddit
2009: A Tale of Two Cameras
2008: A Simple Request
2007: Messy Is as Messy Does & Festive
2006: Restaurant Critic Time
2005: Welcome to Where?
2004: Cheater’s Compass
2003: Soon the Sun Will Be Up
2002: One Girl, All Alone




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